5 Common Mistakes Owners Make When Shipping to Expos and How to Avoid Them

Exhibition or expo is a strategic tool and a major investment for companies to introduce flagship products, expand business networks, and directly increase sales. In both domestic and international markets,shipping of exhibition goods has become a crucial part that determines the success of a company’s participation. Goods sent to export high-value assets, prototypes, or exclusive products that cannot be replaced.

However, the processshipping of exhibition goodsThis is not free from risks that can be detrimental to the owner of the goods. Starting from physical damage due to rough handling,late delivery which is fatal, until lost during the transit process. A single, small error in the logistics chain can directly impact a company’s performance, costing millions to billions of rupiah in investment. Therefore, comprehensive protection is essential.

This article will discuss in detail5 common mistakes owners make when shipping to an expo and how to avoid them, while highlighting the importance of protection through cargo insurance, marine cargo insurance, And freight insurance. We not only address technical errors, but also provide practical solutions so that every shipment of exhibition goods is safe, secure, and timely. To ensure your business investment is fully protected, don’t wait until risk stops your business. Therefore, immediately Get in touch L&G Insurance Broker now in 08118507773 for free consultation before risk come

The Importance of Shipping Exhibition Goods in the Expo Industry

Expo is a global stage. The success of an expo is determined by how showpieces are delivered, installed, and displayed professionally. The items sent to expo has unique characteristics:

• High Value and Unique: Covering heavy equipment, manufacturing machinery, furniture exclusive, or  electronic products prototype.
• Critical Time:The exhibition schedule is absolute. If shipping of exhibition goods is late, the company fails to perform, and the investment booth, accommodation, and marketing are wasted.
• Complex Journey:Shipping often involves multimodal modes of transport (land, sea, and air) and passes through many customs clearance.

In each shipping of exhibition goods, damage, loss, and delay could happen. Without freight insurance or cargo insurance,financial losses could reach billions of rupiah.

5 Common Mistakes Owners Make When Shipping Goods to Expos

These five mistakes are often the main cause of major losses for participants.expo.

1. Not Using Cargo Insurance (Relying Only on Expeditions)

Biggest Mistake: Many property owners consider shipping of exhibition goods it’s safe just by using an expedition service or freight forwarderIn fact, the shipping service is only responsible for the shipping costs (around USD 500 per package), not the actual value of the goods. If the goods are damaged or lost, the owner is responsible.bear the losses, which can reach hundreds of millions to billions of rupiah.

Solution: Cargo insurance provides comprehensive protection against risks during travel. With this policy, the owner of the goods does not need to worry when something happens.physical damage due to an accident,fire, or theft. PoliceThis ensures that the asset value is fully protected from the warehouse to the location.expo.

2. Ignoring Marine Cargo Insurance for Export-Import

Fatal Error in Export: many owners of goodsexpoInternational shipping that focuses solely on customs clearance and forgets that cross-border shipments, especially those using sea routes, require specific protection. Goods shipped by sea are highly vulnerable to the significant risks listed unnamed perils or even risk all risk.

Solution: Marine cargo insurancemust have forshipping of exhibition goodsabroad by sea or air. This policy provides protection against major risks during international travel, including storm, the ship sank, fallen container, until fire at the port Without marine cargo insurance, these risks could destroy the entire investment in preparation for the expo.

3. Lack of Care in the Packing of Exhibits (Packing)

Crucial Technical Error: Packaging (packing) is a crucial factor, but many product owners still use packaging that is inadequate or does not comply with international standards showpiece showpieceAs a result, goods are vulnerable to damage during the loading and unloading process, such as: furniture scratched, heavy equipment damaged on certain precision components, or electronic broken current shock.

Solution: Implement strict international packaging standards (e.g. using creating solid wood or foam injection for fragile items). However, the risk cannot be 100% eliminated. Therefore, freight insurance guarantees that claims can be made if damage auto occurs even though there is optimal packaging protection.

4. Not Taking Additional Logistics Risks (Door-to-Door) into Account

Risk Coverage Error: Goods owners often only think about the main journey (port to port) and ignore additional logistics risks, including the riskshipping of exhibition goods door-to-door:

• Theft of goods in a temporary transit warehouse.
• Containers swapped or misplaced at the port.
• Delay caused by customs document problems (customs clearance).

Solution: Freight insurance/comprehensive protection must include door-to-door. Delay in exhibit items could have fatal consequences: the company failed to appear in expo, lost contract opportunities, and tarnished business reputation. With protection cargo insurance, financial risks due to delays caused by cargo incidents can be reduced.

5. Ignoring the Role of Professional Insurance Brokers

Risk Management Errors:Many property owners simply purchase a policy without understanding the details of the coverage (ICC clauses A, B, or C) and their implications. As a result, they find themselves in a precarious situation.under insurance — the insured amount is too small compared to the actual value of the goods—or getting a policy with too many exclusions.

Solution: Insurance brokers are independent risk consultants. They play a vital role in providing risk analysis, choose the best policy according to specific needs/shipping of exhibition goods (for example, ensuring coverage includesGeneral Average And storageon siteexpo), and assist with the claims process. Without the help of a broker, many property owners struggle to obtain full and prompt compensation when a loss occurs.

👉 Here’s why exhibitors should act immediately contact L&G Insurance Broker at 08118507773. The broker will help you choose the right police according to your type of exhibit.

Financial Risks Due to Shipping Errors

Error in shipping of exhibition goods is not only a technical problem, but can lead to irreversible financial and reputational losses.

Impact of Direct and Indirect Losses

1. Direct Material Loss: Imagine a company that sends a machine worth Rp. 10 billion to expo inter nation wide. On the way, the machine experienced physical damage due to the container falling. Withoutmarine cargo insurance, the company lost significant assets without compensation, plus the cost of removing the debris.
2. Non-cash losses material(Business Opportunities): This is the most costly loss. The loss of the opportunity to sign a major business contract with a global partner. Delay or failure to appear in expo damage the company’s professional image and credibility/brand diversity.
3. Additional cost: Additional charges for shipping replacement items, storage at the port, to contract fines for failing to meet exhibition schedules.

With protection of freight insurance and cargo insurance, such financial losses can be drastically minimized, ensuring that the investment shipping of exhibition goods stays safe.

Comprehensive Insurance Solution Recommendations

For Securing the Delivery of Exhibition Goods high value, exporters must have an integrated protection package.

1. Marine Cargo Insurance (Mandatory for Export)

Mandatory forshipping of exhibition goodsabroad by sea or air. Forshowpiecesensitive, it is recommended to chooseInstitute Cargo Clauses (ICC) A – All RiskThis policy provides the broadest protection, covering almost all risks.physical damage, loss, And theft, unless specifically excluded (such as congenital damage or war).

2. Cargo Insurance (Domestic)

Protect showpiecefrom riskdamage, loss, or theftduring domestic land and air travel (from shrimp to exhibition venue locally). This policy ensures coveragedoor-to-doorconsistent.

3. Integrated Freight Insurance

This is the solution custom-made which is designed by the broker to provide comprehensive protection from the original warehouse to arrival at the location expo (warehouse-to-warehouse). The combination of cargo insurance and marine cargo insurance will ensure the show is piece-protected full, including during the installation period (unloading) and temporary storage in the venue.

4. Complementary Role of Business Interruption (BI)

Although freight insurance focuses on physical losses, a BI policy may be considered (especially for which is very critical) to cover potential losses in profits or operational costs arising from late delivery exhibition charcoal caused by the risk borne by the main police.

The Crucial Role of Insurance Brokers in Expo Protection

Securing the Delivery of Exhibition Goodsrequires a careful risk strategy.The role of insurance brokers is to bridge the complexity of logistics with the right protection solutions.

Key Responsibilities of Brokers

1. Special Risk Analysis: Brokers perform specific risk analysis for showpiece high value, considering the fragile nature (furniture, electronic) and risk unique route (air freight vs sea freight).
2. Prevent Underinsurance:Broker ensures the insurance value(freight insurance) according to the real value of the asset (agreed value), so that it doesn’t happenunderinsurance(the insurance value is too small) which will be detrimental to the owner of the goods when making a claim.
3. Total Claim Assistance: Brokers act as claims advisors, ensuring compensation is paid quickly and fairly. Case studies show that companies that use insurance brokers receive compensation more quickly when an incident occurs damage to exhibits compared to companies that handle it themselves, because brokers master international claims procedures.
4. Route Recommendations andForwarder: Provide comprehensive protection strategy recommendations, including advice on logistics partners with the best track records.

Conclusion

Shipping of exhibition items is a big investment that is full of risks.5 common mistakes owners make when shipping to an expo—starting from not using cargo insurance, ignore marine cargo insurance, negligent in packaging, not taking into account the risks door-to-door, to ignore the role of insurance brokers—can cause devastating losses.

The right solution forSecuring the Delivery of Exhibition Goods is by using comprehensive protection through cargo insurance, marine cargo insurance, and freight insurance integrated (ICC A). This protection must be supported by insurance broker professionals who guarantee optimal policies and a smooth claims process.

Don’t let a small mistake ruin your big preparations and business investment. Make sure shipping of exhibition goods fully protected before entering the arenaglobal competition. 

Source:

• https://ligaasuransi.com/masa-depan-industri-kargo-indonesia-dari-laut-darat-hingga-udara/ 

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