{"id":8857,"date":"2025-10-30T18:00:35","date_gmt":"2025-10-30T11:00:35","guid":{"rendered":"https:\/\/ligaasuransi.com\/?p=8857"},"modified":"2025-10-30T18:00:35","modified_gmt":"2025-10-30T11:00:35","slug":"melindungi-aset-dan-wisata-di-balikpapan-dan-kalimantan-timur-pentingnya-asuransi-dan-broker-profesional-di-sektor-hotel-pariwisata","status":"publish","type":"post","link":"http:\/\/ligaasuransi.com\/en\/melindungi-aset-dan-wisata-di-balikpapan-dan-kalimantan-timur-pentingnya-asuransi-dan-broker-profesional-di-sektor-hotel-pariwisata\/","title":{"rendered":"Protecting Assets and Tourism in Balikpapan and East Kalimantan \u2014 The Importance of Professional Insurance and Brokers in the Hotel &#038; Tourism Sector"},"content":{"rendered":"<p><\/p>\n<h3><span style=\"font-weight: 400;\">Tourism and Hospitality: East Kalimantan&#8217;s New Assets<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Balikpapan and East Kalimantan are not only known as regions rich in oil, gas, and coal, but are also developing as centers for the tourism and hospitality sectors. Along the coast from Balikpapan to Berau, new hotels and resorts continue to emerge. Grand Jatra Hotel, Blue Sky, Swiss-Belhotel, and boutique hotels in Samarinda are testament to the increasingly vibrant growth of the hospitality industry.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Meanwhile, tourist destinations like Lamaru Beach, Bangkirai Hill, and the Derawan Islands in Berau are increasingly attracting domestic and international tourists. All of this demonstrates the significant potential of East Kalimantan&#8217;s tourism sector to become a new economic backbone beyond the mining and oil and gas sectors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, behind this potential lies significant risks that business owners often overlook. Fires in hotel kitchens, the frequent flooding in Balikpapan, guest injuries in swimming pools, or the loss of tourist belongings are all real risks that can disrupt business continuity. This is where professionally designed risk management and insurance coverage become crucial.<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\"> Liberty and General Insurance Broker (L&amp;G) is here to bridge this need. As a professional insurance broker with experience serving industries throughout Indonesia, including East Kalimantan, L&amp;G provides appropriate, efficient, and digitally accessible insurance solutions\u2014even for hotels and resorts located far from city centers.<\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Real Risks in the Hotel and Tourism Sector<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The hospitality and tourism industry has a unique risk profile because it involves many parties \u2014 guests, employees, vendors, and even third parties such as tour or transportation providers.<\/span><\/p>\n<p><b>Some of the main risks that need to be anticipated include:<\/b><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fire and Property Damage<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Hotel and restaurant kitchens are one of the most vulnerable areas. An electrical short circuit, a leaking gas cylinder, or even a minor oversight can cause significant losses. Several years ago, a hotel in the Klandasan area of \u200b\u200bBalikpapan had to close for three months due to a kitchen fire that damaged the restaurant and conference room.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Floods and Natural Disasters<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Heavy rainfall in Balikpapan and Samarinda often causes flooding, damaging hotel equipment, basements, and electrical systems. Without adequate property insurance, restoration costs can reach billions of rupiah.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Accidents and Legal Liability<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Guests who suffer injuries on hotel premises, such as slipping in the pool or falling down stairs, can sue for damages. Such cases often result in significant legal and reputational damage to hotel owners.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lost Guest Items and Security<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Even if a hotel implements security standards, the risk of losing guest belongings remains. Without public liability insurance, potential losses can jeopardize a business&#8217;s reputation.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Business Interruption<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">The COVID-19 pandemic has been a costly lesson for the tourism sector. When hotels are unable to operate due to restrictions or facility damage, revenues cease while operating costs remain. Business interruption insurance is crucial to address these situations.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">The Impact of Losses Without Insurance Coverage<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Without adequate insurance coverage, hotel and tourism businesses bear the full risk themselves. Beyond the physical losses from fire or flood, there are indirect losses that are often much greater: lost customers, damaged reputations, and loss of investor confidence.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, a resort in Derawan experienced damage to its power generator due to a lightning strike. As a result, resort operations were halted for nearly two weeks, resulting in the cancellation of dozens of reservations and losses amounting to hundreds of millions of rupiah. If the resort had Business Interruption Insurance, the loss of revenue during the recovery period could have been compensated by insurance.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Important Types of Insurance for Hotel and Tourism Businesses<\/span><\/h3>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Property All Risks (PAR) Insurance<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Protecting hotel buildings, villas, resorts, and all furniture, equipment, and facilities from the risk of fire, flood, earthquake, explosion, and damage due to accidents.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Business Interruption (BI) Insurance<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Provides compensation for lost income when a business has to temporarily stop due to risks covered by a property policy.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Public Liability (TPL) Insurance<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Protects hotel owners from third-party lawsuits (guests, visitors, or contractors) resulting from injury or property damage.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Money Insurance dan Fidelity Guarantee<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is important for hotels with high cash transactions to protect money from theft or employee fraud.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Plate Glass Insurance<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Protect large glass in lobbies or restaurants from damage due to accidents, vandalism, or disasters.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Personal Accident Insurance<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">This insurance can be provided to hotel employees and tourists in tour packages, providing 24-hour personal accident protection.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the right combination of policies, hotels and resorts can ensure operations continue to run smoothly, even in the event of an unexpected event.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Why Insurance Brokers Are More Profitable Than Going Directly to Insurance<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Many business owners in Balikpapan still believe that purchasing insurance directly from an insurance company is more practical. However, this approach often leads to selecting policies that don&#8217;t meet their needs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Insurance brokers like PT. Liberty and General Insurance Broker (L&amp;G) work solely in the interests of their clients, not the insurance companies. L&amp;G helps analyze risk profiles, compare offers from leading insurance companies, and select the most efficient solution.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Other advantages of using a broker:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Claims assistance: L&amp;G helps prepare documents and negotiate to ensure clients receive the appropriate claim payment.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Annual policy audit and review: ensuring coverage remains relevant to business developments.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Regular risk consultation: providing advice on prevention and improvement of security systems.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">For example, a hotel in Samarinda successfully resolved a flood claim worth Rp 1.8 billion within two months thanks to direct assistance from the L&amp;G team. Without broker support, the claims process can often drag on.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Digital Technology: Brokers Are Now Accessible from Anywhere<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">With technological advancements, distance is no longer an issue. Hotel owners in Berau or tour operators in East Kutai can now consult directly with the L&amp;G team through a digital system.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Through the online platform, clients can:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Submitting new offers and policies,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reporting a claim,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Monitor policy status,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">And receive risk analysis reports in real time.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">One resort client in Tanjung Redeb, Berau, successfully utilized this system to process claims for damage to a tour boat without having to visit a branch office \u2014 efficient and transparent.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Building a Risk Management Culture in the Tourism Sector<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In addition to financial protection, it&#8217;s also important to build a culture of risk management at every level of hotel and tourism operations. Business owners need to ensure:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Regular occupational safety training for staff,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Facilities cleanliness and safety standards,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Periodic inspection of electrical and gas systems,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Implementation of evacuation and emergency response SOPs.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The East Kalimantan Tourism Office, along with associations like the Indonesian Hotel and Restaurant Association (PHRI) and the Indonesian Association of Indonesian Tourists (ASITA), can also play an active role in raising awareness of the importance of insurance. L&amp;G Insurance Broker is committed to supporting risk education programs for tourism MSMEs through webinars and online training.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Conclusion: Insurance is not an expense, but a sustainable investment.<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The tourism industry in Balikpapan and East Kalimantan is the future of the regional economy. However, this enormous potential can only be sustained if protected by a solid risk management and insurance system.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the support of PT. Liberty and General Insurance Broker (L&amp;G), hotel, resort, and tourism businesses no longer need to worry about facing significant risks alone. Through a professional approach, technical support, and digital access, L&amp;G helps ensure every business in East Kalimantan&#8217;s tourism sector remains safe, resilient, and sustainable.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now is the time for entrepreneurs in Balikpapan, Samarinda, and Berau to view insurance not as a burden, but as a strategic investment to protect their assets, reputation, and the future of their businesses.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2014<\/span><\/p>\n<p><b>DON&#8217;T WASTE YOUR TIME AND SECURE YOUR FINANCIAL AND BUSINESS WITH THE RIGHT INSURANCE.<\/b><\/p>\n<p><b>HOTLINE L&amp;G 24 JAM:<\/b><a href=\"https:\/\/wa.me\/628118507773?text=Halo%20Liberty,%20Saya%20sudah%20berkunjung%20ke%20website%20lngrisk.co.id.%20Boleh%20saya%20tanya%20lebih%20jauh?\"> <b>0811-8507-773<\/b><\/a><b>(CALL \u2013 WHATSAPP \u2013 SMS)<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Website: lngrisk.co.id<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Email: halo@lngrisk.co.id<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2014<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Tourism and Hospitality: East Kalimantan&#8217;s New Assets Balikpapan and East Kalimantan are not only known as regions rich in oil, gas, and coal, but are also developing as centers for the tourism and hospitality sectors. Along the coast from Balikpapan to Berau, new hotels and resorts continue to emerge. Grand Jatra Hotel, Blue Sky, Swiss-Belhotel, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":8858,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[1376,560],"class_list":{"0":"post-8857","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-risk-recommendation","8":"tag-balikpapan","9":"tag-risk-recommendation"},"post_mailing_queue_ids":[],"_links":{"self":[{"href":"http:\/\/ligaasuransi.com\/en\/wp-json\/wp\/v2\/posts\/8857","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/ligaasuransi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/ligaasuransi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/ligaasuransi.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/ligaasuransi.com\/en\/wp-json\/wp\/v2\/comments?post=8857"}],"version-history":[{"count":1,"href":"http:\/\/ligaasuransi.com\/en\/wp-json\/wp\/v2\/posts\/8857\/revisions"}],"predecessor-version":[{"id":8859,"href":"http:\/\/ligaasuransi.com\/en\/wp-json\/wp\/v2\/posts\/8857\/revisions\/8859"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/ligaasuransi.com\/en\/wp-json\/wp\/v2\/media\/8858"}],"wp:attachment":[{"href":"http:\/\/ligaasuransi.com\/en\/wp-json\/wp\/v2\/media?parent=8857"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/ligaasuransi.com\/en\/wp-json\/wp\/v2\/categories?post=8857"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/ligaasuransi.com\/en\/wp-json\/wp\/v2\/tags?post=8857"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}